Bibibop

Bibibop began with a vision to bring the time-honored flavors and healthy ingredients of South Korea's Bibimbap to every table. Rooted in Korean culture, community, and holistic well-being, Bibibop is an authentic brand. This rebrand more accurately reflects and enhances the Bibibop vision. The logo showcases the art of mixing & exercise in harmony while the minimal color palette allows the vibrancy of fresh ingredients to be the focal point of the brand.

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This project won two 2021 Gold ADDY Awards in the categories of Integrated Advertising Campaign, Consumer Campaign, and Integrated Brand Identity Campaign.

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Click Here to view the full Bibibop Brand Guidelines