Eve Organics

PROJECT DESCRIPTION | 2020

During my Advanced Branding course, I was given the task
of developing a new brand through a strategic lens. After extensive research consisting of competitive audits, industry research, gap analysis, brand positioning via a magic quadrant matrix, and a consumer survey I created a brand called Eve Organics that would provide multiple organic and sustainable period products all in one place.

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DELIVERABLES

Brand Strategy

Brand Positioning

Package Design

Brand Identity

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